FOR BUSINESS OWNERS
You built it.
What comes next?
A sale starts well before an offer. Let’s talk about value, timing, buyer fit, and what you want from the transition.
Explore selling your business →AARON PFEFFER · LOS ANGELES
Your business.
Your next move.
Let’s make it count.
Selling what you’ve built or finding a business to buy is a major decision. I help you understand the process, weigh the options, and move forward with a plan.
PERSONAL GUIDANCE. A PRACTICAL PROCESS.
Business brokerageSeller representationAcquisition guidanceLos Angeles, California
START WITH YOUR GOALS
Two paths.
One important decision.
You built it.
FOR BUSINESS BUYERS
Find a business.
Build your next chapter.
Clear criteria help turn a broad search into a focused one. Start with the industries, size, geography, and role that make sense for you.
Explore buying a business →MEET YOUR ADVISOR
I’m Aaron Pfeffer.
Let’s get to work.
I’ve called Los Angeles home since 2000. My background spans real estate, lending, and business brokerage—experience that shapes how I approach a transaction.
Good process matters. So do candid conversations, follow-through, and understanding what a successful outcome means to you.
More about Aaron →FROM FIRST CONVERSATION TO CLOSING
A deliberate process.
At every stage.
01 / VALUE
Know where you stand.
Look at the financials, the operations, and what makes your business valuable.
02 / MARKET
Tell the right story.
Prepare the opportunity and pursue buyers whose interests fit the business.
03 / NEGOTIATE
Work through the details.
Evaluate terms, keep conversations moving, and focus on the outcome that matters to you.
04 / CLOSE
See it through.
Coordinate diligence, milestones, and the practical work of transferring ownership.
A SELLER’S PERSPECTIVE
Hear it from
the business owner.
Eilon shares his experience working with Aaron on the sale of EM Energy & Air, a Bay Area heating and air conditioning business.
$3.5 million transaction · Closed July 2026
This review reflects the seller’s experience with Aaron on that transaction.
Watch Eilon’s review on YouTube →LET’S TALK ABOUT WHAT’S NEXT
A clear first step.
A personal conversation.
You don’t need every answer before we talk. Bring your questions, your priorities, and your timeline.