Listen first.
Your priorities guide the conversation. We start with what matters to you and what you want to achieve.
ABOUT AARON
A personal approach.
A practical perspective.
I’m Aaron Pfeffer, Business Broker and M&A Advisor. I help business owners and buyers think through an important transition and the work it takes to get there.
ROOTED IN LOS ANGELES
Experience across
connected disciplines.
I’ve lived in Los Angeles since 2000. My career has spanned real estate, lending, and business brokerage, giving me a perspective on the many moving parts of a transaction.
A business is more than its financial statements. It’s the work someone has put in, the people who depend on it, and the opportunity the next owner sees.
My job is to help make those pieces understandable, keep the process organized, and have the candid conversations that an important decision deserves.
HOW I WORK
Clear expectations.
Steady follow-through.
Respect the process.
Valuation, marketing, negotiation, and closing each need attention. The details deserve as much care as the big picture.
LET’S TALK ABOUT WHAT’S NEXT
A clear first step.
A personal conversation.
You don’t need every answer before we talk. Bring your questions, your priorities, and your timeline.
A SELLER’S PERSPECTIVE
Hear it from
the business owner.
Eilon shares his experience working with Aaron on the sale of EM Energy & Air, a Bay Area heating and air conditioning business.
$3.5 million transaction · Closed July 2026
This review reflects the seller’s experience with Aaron on that transaction.
Watch Eilon’s review on YouTube →